[We asked some local experts for their top tips on promoting improv shows. The first to reply was renaissance man Max Sparber. He’s a playwright, the lead singer of the band Ultramod, a blogger for MinnPost He was editor in chief ofThe Omaha Reader, but we first met him during his three years as the theater critic for City Pages, where he was one of the only local critics to ever review improv. Thanks for these great tips, Max!]
People underestimate the importance of promotion. I worked for years with an Omaha theater company that put up posters and hoped for good word of mouth, and, as a result, got small audiences. I find it helps to think of promotion as being similar to sending out invites to a party. If you haven’t bothered to tell anybody about the party, there is a good chance they won’t show up.
With this in mind, the first step is to get the word out in as general a way as possible. And so here’s tip one: