Improvathon 2015 Announcement and FAQs

Improvisers at HUGE Improv Theater are taking the stage — and not giving it back for 28 hours — to raise money for the the non-profit artist-led improvisational theater. It’s a one-of-a-kind fundraising barnstorm that coincides with Give to the Max Day, November 12, an annual event when Minnesotans display their generosity by celebrating and donating to local nonprofits through

The Improvathon gets underway on Wednesday night, November 11, starting at 8PM, leading up to the official Give to the Max Day start at midnight on Thursday, November 12. A succession of more than 125 local improvisers will lead audiences through 28 hours of spontaneous, unrehearsed, improvised theater. The program will end at midnight Nov. 12.

The goal of HUGE’s 28-hour Improvathon is to raise funds for the LynLake-area theater and support improvisational theater in the Twin Cities. In addition to producing 500+ shows a year, HUGE teaches 400+ students annually, and supports the education and career development of performing artists.

Admission is pay-what-you-can, with a suggested minimum donation of $10. HUGE is located at 3037 Lyndale Ave. South near Lake and Lyndale in Minneapolis.


Anyone interested in performing and/or being an Iron Audience contender is encouraged to come to the Improvathon Kick-Off meeting on Sunday, October 11, at 4PM at HUGE Improv Theater.



What is Improvathon?
Improvathon is a 28-hour improv marathon fundraiser benefiting HUGE Improv Theater. It is timed to coincide with’s Give to the Max Day, an annual statewide day of giving, on Thursday, November 12, 2015.

What is the schedule?
Starts: Wednesday, November 11 at 8:00PM
Ends: Thursday, November 12 at 11:59PM

So that’s it? 28-hours of improv and fundraising?
Basically! But it ends up being much more. It is a chance for the larger community – students, performers and audience — to get together. In years past, the Improvathon has been the impetus for brand new groups to form. It is also an important opportunity for many students and performers to get on stage and show their friends and family – inside and outside the Twin Cities — why improv and HUGE are important to them.

Also, there are amazing people who sign up to be Iron Audience contenders and watch 24-hours of improv. These intrepid souls form the backbone of the audience, especially at 3:30 in the morning, and support performers.

Why does HUGE schedule this to coincide with’s Give to the Max Day?
Give to the Max Day (GTMD) is an important arts and nonprofit awareness tool that makes a big impact statewide. By participating in GTMD, we are part of a much larger event, and are supporting fellow Minnesota nonprofits.

In addition, HUGE will be eligible to win $1,000 – $10,000 extra dollars based on incentives from GiveMN.

What are some easy ways I can participate?

Come watch some shows – Bonus points if you make a donation to HUGE via at home and then bring a printout to HUGE.

Be an Iron Audience Contender – If you are comfortable with staying up for 24-hours (midnight to midnight), this could be a great option. If not, just come out and watch some shows! A lot of us will be there, and it will be fun. (See Iron Audience FAQ below for more details.)

Volunteer – We’ll need 30 hours of box officers, tech booth operators, help with food, general tidying, massage therapists (?), you name it! A volunteer sign-up sheet will be posted soon.

Encourage people to contribute before they come to the theater – Our goal is to get donors to donate online and bring a printout w/ them to HUGE. It’s faster/easier for them and for the box office.

Offer or find a Matching Grant – GiveMN has piles of research that says projects with Matching Grants receive more donations. A Matching Grant can be as small as $100 to be effective. Contact molly at hugetheater dot com if you’re interested.

Donate! – Back one or more teams of your choosing, don’t be shy.

Spread the word– Word of mouth is incredibly important to HUGE, not only for the Improvathon, but for all our shows. If you haven’t reviewed HUGE on Yelp or Google, consider doing that. Sincere, great reviews are among the most valuable gifts you can give.


How many performance slots are there, and how do I sign up?
There are approximately 42 timeslots available, about the same as last year.  The link to the form to request at performance time is COMING SOON.

Can I be in more than one group that performs?
Of course! We just ask that you consider how thin you are spreading yourself in terms of time and energy, but also your ability to contribute to each groups’ fundraising goals. Also know that there are a lot of improvisers who want to participate, and so try to leave room for others.

Is there a prize?
Yes. The performer/group that raises the most funds will receive a custom coaching session from a special guest, either in March or during Twin Cities Improv Festival in June. In addition, the group will receive their name on the wall, bragging rights, and a free membership to the HUGE Annex for rehearsal time for a year.

Pro Tip: Finding matching grants for your group are a great strategy if you want to win the top fundraising prize, but also is a great thing for people that want to give before Give to the Max Day. It is a great way to get the word out and start fundraising right away. At present, we don’t have a matching donor set up. You could get one for your own group. Or ask your work if they donate to 501c3 nonprofits like HUGE.

I’m uncomfortable with fundraising, but I want to perform. Can I just sign up for a performance time?
Not really. Improvathon is HUGE’s biggest annual fundraiser. We are asking each performance time to try to raise at least $350. In years past we haven’t specifically asked groups to fundraise as part of this event, but it is very important to sustaining the theater. Part of our hope and vision that Improvathon could raise $45,000 for HUGE this year. (It sounds like a lot, but that’s just over one month’s operating expenses.)

We will do our best to make fundraising easy for you – and there are a lot of tools to do that, through’s online donation site and through tips and samples we will provide. Keep in mind, this isn’t about cold calling strangers. You’ll be asking family and friends who know you, and are asking them to support a nonprofit cause that’s personally important to you.

If you are truly uncomfortable asking friends and family to donate, please choose another way to perform at HUGE. Everyone is welcome to Space Jam each week, or to enter the Improv A Go Go lottery, or to take a class and perform in the showcase, or to submit a show idea, or all of the above. And those are just the opportunities at HUGE, there are many more in the Twin Cities. All to say, this is not just a performance slot, it is a chance to financially support a nonprofit theater with a mission to support the improv community.


Every year, around 11-25 people sign up to be Iron Audience contenders, which means they plan to stay awake to watch 24-hours of improv (midnight to midnight).

Does having an Iron Audience really help?
Performers are grateful for the Iron Audience, and the tremendous boost their presence gives. In return, performers work hard to create the best show possible for the audience, even at — or maybe especially at —  3AM. Beyond that, Iron Audience helps HUGE by posting on social media and, of course, and by raising funds.

What does an Iron Audience contender get?

Those who watch 24 hours of improv (midnight to midnight) get their name on HUGE’s wall and a badge, plus an Improvathon T-shirt. Beyond that, HUGE does what it can to make Iron Audience contenders welcome and comfortable.

This year, the Iron Audience contender who raises the most funds will receive a Golden Ticket to HUGE, good for a year of free shows, and a hoodie with a special badge. All Iron Audience contenders that complete the 24-hours will get their names on HUGE’s wall, plus a T-shirt and badge.

What are the Iron Audience rules?
The rules are based in the honor system — the idea is to be in the theater watching performances, and no performances can be skipped. Sleeping through shows and/or being absent from the theater are outside of the spirit of the event. That said, people need to take breaks for bathroom and snacks, and may want to step outside under the awning to get some fresh air. It is also possible a person might doze off here and there. All of these things are acceptable.

The Iron Audience portion of the event runs for 24-hours and begins promptly at 12:00 a.m. on Thursday, November 12. There is a kick-off reception and four hours of improv prior to that (starting at 7 p.m. on Wednesday night) that you are of course welcome to attend. But it’s not part of Iron Audience.

What if I change my mind, or get sick, or get called into work?
This is a low-pressure, low-stakes event where your health and peace of mind are top priority. If at any point you’re feeling sick and/or just need to take a break or go home, you should! We will never stop being grateful for all you do.

I’m uncomfortable with fundraising, but I want to be an Iron Audience contender. Can I just show up and stay?
Not exactly. You are certainly free to come to HUGE and watch as much improv as you’d like! To participate as an Iron Audience contender, though, is to participate in an important part of the fundraiser. This portion of the event is arguably the most “a-thon” part of the whole Improvathon. We are asking each Iron Audience contender to sign up by November 5 and to commit to raising at least $100 for HUGE as part of the event. (Registration link coming soon.)

We will do our best to make fundraising easy for you – and there are a lot of tools to do that, through’s online donation site and through tips and samples we will provide. Keep in mind, this isn’t about cold calling strangers. You’ll be asking family and friends who know you, and are asking them to support a nonprofit cause that’s personally important to you.

I don’t see the answer to my question here – who can I contact?
Feel free to send questions to molly at hugetheater dot com.